IJburg Werkt with the 5p’s. (people, planet, profit, pleasure and practicality)

In May 2010 we organized a creative session where Ymere (housing corporation in Amsterdam, the IJburg Marktmeester, Radar Advies (agency on social issues) and a group of 5 entrepreneurs exchanged their concerns, ideas and proposals about the start-up of a sustainable business in IJburg.
Leading the session through the 5p’s opened up all possible directions this project could take. It also allowed everyone to bring in their expertise to find what role they can take in every phase of this project. This unorthodox session lasted 4 hours of intense brain workout, but was worth the smiles and laughter’s of every participant.
A comprehensive 5p's report was the result of the research and activities organized which will set up the basis for the start up of this project in IJburg.



                       Early start with coffee and presentations.



                   Roland Heijnen en Peter van 't Klooster van
                   Pantar Amsterdam en Vincent Perotti van
                   Green Dot Company.

                                       Making 'intuitive' choices

                                       Mapping the project