No weblog update lately

There is much happening off-line…

Including big changes within our office structure

More to come!

Practical sustainability - Sustainable practicality

                                                                                                 Picture: Netta Tauber 

LSDP and Stichting Desycle have invited other organizations and companies to partnership in the development of an innovative project for 2011/2012. We cannot tell a lot about it at the moment, except that it involves a lot of great ideas, designing, producing, exhibiting, sharing and a very nice publication!

We will keep you posted.

More to come!

IJburg Werkt with the 5p’s. (people, planet, profit, pleasure and practicality)

In May 2010 we organized a creative session where Ymere (housing corporation in Amsterdam, the IJburg Marktmeester, Radar Advies (agency on social issues) and a group of 5 entrepreneurs exchanged their concerns, ideas and proposals about the start-up of a sustainable business in IJburg.
Leading the session through the 5p’s opened up all possible directions this project could take. It also allowed everyone to bring in their expertise to find what role they can take in every phase of this project. This unorthodox session lasted 4 hours of intense brain workout, but was worth the smiles and laughter’s of every participant.
A comprehensive 5p's report was the result of the research and activities organized which will set up the basis for the start up of this project in IJburg.



                       Early start with coffee and presentations.



                   Roland Heijnen en Peter van 't Klooster van
                   Pantar Amsterdam en Vincent Perotti van
                   Green Dot Company.

                                       Making 'intuitive' choices

                                       Mapping the project