Creative session at Syntrus Achmea

The dreamer recieving her dream

LSDP in request by Syntrus Achmea in Amsterdam organized the workshop under the title "Desycle your Dream'. The goal of the workshop was to remind the group how to find within their 'working teams' for the means to constantly improve their services to their clients.

Dream factories 'desycling' dreams

By implementing the creative process of the 'desycling strategy' the group was set into a different context from the daily working one. In this context they had to answer the question 'what is my retirement dream'. The teams became dream factories that had to satisfy the 'dreamers wishes' by designing and producing a desycled product that would represent these wishes.

During the exercise new questions were raised and the participants had to undertake different roles from the ones they have in their working environment. This experience allowed the group to reflect on the importance of finding and owning their role within team work.


For LSDP working with this large and heterogeneous group was very interesting. The differences in the group were not only cultural but also the participants attitude towards their job differed a lot from each other. During the whole process of the workshop we perceived that a lot more work on the communication/participation aspect of the group are needed to bust these team's enthusiasm to work together to deliver a better service to their clients.

Dreamers recieveing the products which represent their dreams

The creative process triggered the participants insight about their role in the company and towards their clients. One important aspect ‘humor’ and the ability to laugh at stressful situations helps to mitigate the unpleasant moments within the working environment.
At the end of the day we did see some sparkling eyes and heard some intense laughter throughout the activity which we expect the group will take further to their working environment.